"If you understand Compare the Market, you’ll understand Dopple: A finance comparison plug-in for retailers"
- hollycowling1
- Mar 25
- 3 min read
Most people are familiar with comparison platforms like Compare the Market, GoCompare, Trivago, MoneySupermarket and Uswitch, which simplify the process of finding the best car insurance, holidays, credit cards or energy deals. Dopple is a finance comparison plug-in that works in a similar way, but for consumer finance.
“If Compare the Market and Trivago made finding deals on insurance or holidays easier, then Dopple is doing the same for retail finance, delivering clear options exactly when consumers need them”, says Kurtis Shinner, Managing Director at Dopple.
Just as Compare the Market presents insurance options, Dopple presents financing options from a panel of lenders, making it easy for customers to compare and choose the best deal for them at checkout.
Seamless financing choices for a competitive edge
Comparison is an invaluable tool for retailers looking to expand their customer base, boost sales and stay competitive in the market. This plug-in provides a convenient way for shoppers to compare finance plans In fact, research shows that about 81% of shoppers conduct online research before making a purchase, making price comparison options a crucial component of any successful eCommerce strategy.
What your customers will see at Checkout
Customers are presented with multiple financing options from Dopple’s panel of lenders. They can compare terms side by side from, lowest monthly payment, shortest loan, lowest interest (APR) and lowest payable now. They then choose the option that works best for them and complete the purchase.

Why the comparison model works for retail finance
For customers:
It empowers customers to make informed decisions by comparing finance options, ensuring they choose the best fit for their needs. It provides flexibility to select a payment plan that aligns with their budget.
According to Retail TouchPoints, 90% of consumers want their favourite retailers to offer their preferred payment options. This helps build trust by making the buying process clear and straightforward, giving shoppers more confidence in their decisions.
For Retailers:
It increases conversions by reducing cart abandonment, whilst also boosting average order values, with retailers offering finance seeing a 30% increase in AOV (Average Order Value), making high ticket items more accessible (TBlocks).
Overall it enhances the customer experience, leading to greater loyalty and repeat business, as 78% of shoppers have spent more at retailers that provide their preferred financing options (Retail TouchPoints). Utopia Computers, one of Dopple's retailers has seen a 12% rise in returning customers, since having a comparison finance plug-in at checkout.
“The goal at Dopple is simple - simplification for consumer and retailer alike; decluttered checkouts and a cleaner journey means better business for all parties”, says Elliott Wyse, Head of Finance at Dopple.
How Dopple integrates seamlessly into your retail checkout
Our solution offers seamless integration with existing e-commerce platforms, ensuring a smooth setup. Our finance plug-in works with all the big e-commerce platforms, and integration is made easy with our Tech Support team always on hand. The financing options appear at checkout, minimising disruptions to the customer journey. With instant lender decisions, customers receive real-time approval, allowing them to complete their purchases effortlessly. This approach not only improves conversion rates for retailers but also provides customers with a convenient and flexible way to manage their payments.
The future of comparison in retail finance
Dopple is primed for significant growth as an increasing number of retailers and customers adopt flexible payment solutions. As a leader in this space, Dopple is committed to driving innovation and setting new standards for transparency in retail finance. By continuously evolving and enhancing its offerings, Dopple not only stays ahead of the competition but also empowers businesses and customers with smarter, more accessible financial solutions.
By leveraging the power of comparison, Dopple is taking charge of the future of checkout finance experiences, ensuring that financing isn't confusing, hidden, or restrictive. Now is the time for retailers to embrace Dopple and transform the way their customers shop and boost satisfaction, loyalty, and sales in the process.
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