As the January sales reach their peak, retailers across the UK are bracing for what should be the most lucrative time of the year. However, alongside the opportunity comes a staggering challenge: cart abandonment. Recent reports reveal that UK businesses stand to lose up to £2.9 billion this month alone due to abandoned baskets. IIf you’re a retailer, ask yourself - is your business one of them?
The cost of cart abandonment
Cart abandonment isn’t just an inconvenience; it’s a revenue drain. At a time when customer attention and spending power are at their highest, losing potential sales at the checkout can cost your business thousands of pounds. For many retailers, these losses could represent the difference between a profitable January and a disappointing start to the year.
Businesses invest significant time, money, and effort into creating seamless browsing experiences for users on their websites. Yet, when it comes to the checkout process, a range of preventable issues often stops customers from completing their purchases. Shopping cart abandonment is a major challenge for businesses, with an average abandonment rate of over 67.91% (source: envisadigital.co.uk).
But why does cart abandonment happen? Common reasons include unexpected costs, lack of payment options, or a confusing checkout process. And while these issues may seem small, their impact on your bottom line is anything but.
How Dopple Can Help?
At Dopple, we understand the pain points of cart abandonment. That’s why we’ve created a solution designed to turn abandoned carts into completed transactions and offer credit to your customers. Our multi-lender finance platform gives your customers the power to compare and choose the financing option that suits them, right at checkout.
By offering more ways to pay, Dopple helps businesses like yours:
● Reduce cart abandonment: Providing flexible payment options removes a major barrier to purchase.
● Increase average order value: Customers are more likely to spend more when they have access to tailored finance options.
● Accelerate integration: Our platform integrates seamlessly with all major e-commerce systems, so you can start seeing results faster than ever.
Why now is the time to act?
With the January Sales in full swing, there’s no better time to work with Dopple and because our platform integrates seamlessly with all major e-commerce systems we can get you up and running fast. Each abandoned cart represents a missed opportunity to grow your business and boost your revenue.
Ready to take the next step?
Don’t let cart abandonment hold your business back during one of the busiest times of the year. Contact Dopple today to learn how we can help you reclaim those lost sales, increase customer satisfaction, and make January your most successful sales period yet.
Visit ww.dopplepay.com]or contact us on enquiries@dopplepay.com to get started.
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