What Finance type are you?
- hollycowling1
- Oct 27
- 2 min read

Take our quick quiz to discover your finance personality and what it means for your customers.
Offering finance at checkout has become essential for UK merchants but not all solutions are created equal. Multi-lender finance is changing the game by giving customers more choice, higher approval rates and a smoother path to purchase.Instead of relying on a single lender, merchants using a multi-lender platformlike Dopple can automatically match shoppers with the lender most likely to say yes without adding any friction at checkout.
When it comes to offering finance, every merchant has a different approach. Some like to keep things simple and predictable. Others focus on flexibility and making sure every customer gets a fair chance to find credit that’s right for them.
So… which finance type are you?
Answer the questions below to find out.
1. When you think about finance at checkout, what matters most to you?
A. A single, trusted lender who’s easy to manage.
B. Making sure every customer has the best chance of approval.
C. Offering a smooth experience and giving customers choice.
If you picked A: You’re a Simplifier. You like order and consistency, and there’s
nothing wrong with that.
If you picked B: You’re a Customer Champion. You want your buyers to feel included
and empowered and that’s exactly what multi-lender finance delivers.
If you picked C: You’re a Smart Balancer. You believe great experiences and
great outcomes can coexist - and you’re right.
2. A customer’s finance application gets declined. You...
A. Feel bad — but there’s not much you can do.
B. Hope they’ll try again with a different provider.
C. Wish there was a way to automatically connect them with another lender,
without losing the sale.
If you picked C: That’s the magic of multi-lender finance.
One application, multiple lenders — giving your customers a second
(and third) chance without extra steps.
3. What do you want customers to say about your checkout experience?
A. “That was easy.”
B. “I love that I had options.”
C. “I got approved — and it was so simple!”
All great answers. But with a multi-lender setup, you can deliver all three.
4. When it comes to managing finance partners, you’d prefer...
A. One point of contact, one set of reports.
B. Access to a network of lenders without the admin headache.
C. The best of both — simplicity for you, choice for your customers.
If you picked B or C: You’re already thinking like a multi-lender merchant. Dopple connects you to multiple lenders through one platform, meaning less work for you- and more approvals for your customers.
So, what’s your finance type?
Simplifier: You value ease. With Dopple, you can still have that - our platform handles the multi-lender part behind the scenes.
Customer Champion: You put your customers first. Multi-lender finance helps more of them say yes, with fair and transparent offers.
Smart Balancer: You want the best of both worlds - friction-free integration
and improved conversion. That’s exactly what Dopple was built for.
The takeaway?
Every merchant wants to offer finance that feels good for their customers.
Dopple’s multi-lender platform just makes it easier - matching each shopper to the right lender, in real time, through one simple integration.
Because when customers have more chances to say yes, merchants do too.



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